Will Smith fronts Moncler's latest campaign, Genius is Born Crazy, 'highlighting the tensions and complexities within the mind of a genius'.

The Aladdin star announced the collaboration on Instagram, posting 'When I got the call from @Moncler that they wanted me to be THE FACE of a FASHION campaign I was like... “These jokaz must be CRAZY”. I’ve always dug their gear. So I listened to their ideas. Then I was like... “That might be GENIUS"'.